“Consequently we had an additional two artwork inclusions that were not a part of the original campaign. Karl Maughan volunteered an original oil painting to the auction, set at $1 reserve, and seven-year-old Charlie McCartney, who reached out to oOh!media to see if her art could be included on the original digital screens, however, was contacted to be a part of the auction.”
Vile says having worked with both UAF and Youthline previously and having seen the increased demand for Youthline services, it was important the initiative moved quickly.
Now, Ooh!media are using over 600 of their street furniture digital panels to aid awareness and drive traffic to the TradeMe auction. General manager Nick Vile says the work that the Urban Art Foundation does to support local artists is fantastic, making them a great partner to work with.
“To be able to partner with them again, this time in support of our charity partner Youthline just shows how invested they are in our community.”
“When discussing how we could give back, it was a no brainer to use what we had already created during isolation and use our network of street furniture digital panels to help raise awareness and generate support for both our local art community and the youth of New Zealand.”
TradeMe has also extended its support by dropping its usual fees and promoting the auction through its own channels at zero cost.
“We’re stoked to be able to help such a great cause; it’s the least we can do,” says head of comms and community at TradeMe, Logan Mudge.
With a variety of exceptional artwork, the teams at Ooh!media and the Urban Art Foundation have high hopes for the amount of money the auction could raise.